OUR STORY
We are bridging the gap between sustainable textiles and scalable, trusted supply chains.
JVS EXPORT VISION
Keeping ahead as a global leader in the home textiles segment by adopting a sustainable approach.
Born in tradition
For nearly a century, JVS Export has blended heritage craftsmanship with modern innovation to deliver premium home textiles on a global scale. As a fifth-generation, family-owned company, we combine deep industry expertise with a commitment to sustainable production, certified quality, and customized solutions.
From kitchen linens to bedding and bath, our products are trusted by some of the world’s largest retailers for their consistency, craftsmanship, and care. At JVS, every product reflects our promise: rooted in tradition, designed for today’s homes, and made to meet the demands of a global marketplace.
JVS EXPORT
Certifications and frameworks
Reliable Quality
Every product reflects our commitment to excellence, precision, and care.
Sustainable Stewardship
We protect people and the planet through ethical, eco-conscious manufacturing.
Partnership-Driven Service
We build long-term relationships through collaboration and dependable service.
Constant Innovation
We honor tradition while embracing technology to stay ahead.
MEET THE TEAM
Our leadership
Britto Joseph
Managing Director
Britto Joseph stepped into his family’s long-standing business—now approaching a century, at a young age under the guidance of his father, Mr. C. A. Maria Joseph. This early immersion shaped his entrepreneurial mindset and laid a strong foundation for his leadership journey. As the Co-founder of JVS Export, Britto has been instrumental in steering the company towards remarkable growth and global recognition. Under his dynamic leadership, JVS Export has expanded significantly, building a strong international presence and achieving consistent business success.
A visionary leader with a deep commitment to people development, Britto strongly believes in empowering individuals and fostering talent. Britto’s global outlook is reinforced by his extensive travels and active participation in international business conferences. He has played a pivotal role in establishing the company’s footprint across key global markets, including the United States and the United Kingdom, among others. He continues to actively lead the organization with passion and foresight, driving innovation and growth. His contributions have earned him several prestigious recognitions, including the Best Exporter of the Year award, the esteemed Nirayat Shree Award, and the best Vendor of the year award from esteemed customers.
Charles Joseph
Managing Director
Charles Joseph is the Managing Director of JVS Export, with over 35 years of experience in textile manufacturing and exports. A true globetrotter, Charles has cultivated strong relationships with top international clients, while fostering a culture of excellence within the organization. From JVS’s humble beginnings, he has played an instrumental role in shaping the organisation’s journey, working closely with all core departments. At the heart of his leadership philosophy lies a powerful balance between people and systems. A true people’s man- he is empathetic, compassionate and deeply invested in the well-being and growth of his people. Charles continues to dedicate time to charitable initiatives and meaningful social causes, reflecting his strong sense of responsibility beyond business.
Under his stewardship, JVS Export has earned many prestigious awards for best Supplier, along with accolades from top global retailers for exceptional product quality and unwavering on-time shipment performance. These recognitions reflect a legacy of discipline, craftsmanship, and client-centric excellence. Driven by a clear vision of vertical growth, Charles continues to invest in strengthening both the organization and its people—building capabilities, enhancing value chains, and setting benchmarks in the global textile export landscape.
Rakshan Charles
Director
Rakshan holds a double major degree in Innovation and Supply Chain Management from the University of Auckland. Driven by a passion for product development and strategic growth, he has been instrumental in expanding JVS’s footprint across key Scandinavian & European markets.
Under his leadership, JVS was nominated as a Best Sustainable Supplier, reflecting his strong commitment to sustainability, responsible sourcing, and long-term value creation. Through visionary leadership, disciplined execution, and a focus on innovation, Rakshan has played a critical role in establishing JVS as a trusted partner throughout Europe.
Daivik Charles
Director
After completing his Master’s degree at the University of Warwick, UK, Daivik joined the family business and has since contributed to its transformation into a diversified enterprise. He has been instrumental in expanding the company’s presence across emerging markets in the Middle East and Asia-Pacific, with a long-term focus on strengthening its international footprint.
While the business continues to build on its core strength in home textiles, he is driving its expansion into technical textiles, including advanced materials, innovative fabric constructions, and bonding technologies that address evolving customer needs. He works with international partners to develop ergonomic, performance-based solutions that combine textile engineering with cushioning and support technologies for modern comfort and support applications.
He is also engaged across supply chain and product development, aligning design, manufacturing, and market requirements, while supporting the adoption of sustainability-led practices and AI-enabled systems to improve operational responsiveness.
Additionally, he is exploring early-stage opportunities in the medtech sector, focusing on advanced wound care solutions and sustainable biomaterials derived from marine and protein-based sources.
Ritesh Britto
Director
Ritesh Britto serves as a Partner at JVS Export. With a solid foundation in business and global trade, he contributes to the company’s strategic planning while managing key operational functions. He holds a Bachelor’s degree in Business Administration from Loyola College, Chennai, and a Master’s degree from Aston University, UK.
Ritesh plays an integral role in advancing business growth, enhancing operational efficiency, and building strong client relationships, further reinforcing the company’s reputation as a trusted global textile partner. In addition to strengthening the company’s presence in home textiles, he is also actively spearheading the strategic expansion into the apparel segment, broadening the market footprint and unlocking new growth opportunities.
Devesh Britto
Director
Devesh Britto, a graduate alumnus of Brunel University, plays a pivotal role in steering the company’s strategic growth agenda. He is deeply invested in leveraging innovation as a catalyst for expansion—spearheading the development of new product verticals and precisely aligning the right products with the right consumers. His forward-looking vision encompasses scaling the domestic footprint, introducing trend-forward narratives in women’s fashion, and reinforcing the organization’s export capabilities. He is equally focused on diversifying into high-potential sectors such as hospitality and tourism to drive sustainable, long-term global growth.
Beyond his professional pursuits, Devesh is passionate about driving, reading, and travelling—interests that continually broaden his perspective. He actively engages with emerging technological advancements across textiles and adjacent industries, while also cultivating a strong understanding of Artificial Intelligence and its transformative potential within the business landscape.
James Brandenburg
US OFFICE
James Brandenburg serves as President of JVS USA, leading U.S. operations for over 20 years. With a background in retail operations and merchandising, he pioneered the import replenishment model that enabled direct sourcing from textile factories in China, India, and Pakistan. Under his leadership, JVS has expanded its footprint across retail and e-commerce, aligning with global standards in quality, sustainability, and innovation. Based in Bentonville, Arkansas, James is known for his strategic vision, operational expertise, and commitment to building lasting partnerships with JVS’ major retail customers.
Kate Lightfoot
UK OFFICE
With over 20 years of experience in Sales and the textiles industry, Kate is a seasoned sales account manager. Known for building strong client relationships and driving consistent revenue growth. Specialising in B2B textile solutions, Kate's expertise is underpinned by a strategic sales approach that delivers customised, value-driven results for clients. At JVS, Kate manages key accounts across the UK and Europe, ensuring seamless communication between clients, product development teams and supply chain partners. Kate is passionate about textile innovation and sustainability, staying ahead of industry trends to help clients make informed, forward-thinking decisions.
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